How my Time at Salford Business School has prepared me for a career in Digital Marketing

My time at Salford business school has equipped me with a strong foundation for a career in digital marketing.The emphasis in real-world applications has given me practical insights into digital marketing strategies in a business setup.

The curriculum provided a well-rounded education that assisted me with digital marketing tactics and strategy implementation which prepared me for success as a digital marketer.Starting my journey at Salford Business school I couldn't have imagined what impact the modules would have on my professional development. I have PR and communications exposure from my career experience but had no experience on the digital marketing space which is why I decided to study for my master's degree in digital business in Entrepreneurship at the University of Salford.

The Search and social media marketing module has inspired me to develop a digital marketing strategy that suits the buyer persona in my home country of Botswana as well as equip me with skills to monitor analytics as a digital communications practitioner, and revising my tactics into the overall digital marketing strategy.This has presented an opportunity for me to grow my social media network on LinkedIn, Instagram and Facebook.

As a PR and Communications Manager for a State-Owned Enterprise mandated with Small Medium Enterprise Development, I am confident in my ability to successfully support core departments within the organization as well as help SME's position their brands and products both locally and internationally online.